Digital Growth Specialist

Experience Level: 2–4 years of hands-on experience

Employment Type: Full-Time

Job Purpose

We are seeking a data-driven, agile Digital Growth Specialist to execute and scale our multi-channel user acquisition strategies. In this role, you will bridge the gap between high-performing paid media and next-generation organic visibility.

You will spend roughly 40% of your time managing, optimizing, and scaling paid advertising campaigns, and 60% of your time building and executing our organic footprint across Generative AI search engines (GEO/AEO) and traditional search platforms.

------------------------------ Key Responsibilities & Role Description

1. Paid Campaigns & Performance Marketing (20% Focus)

• Campaign Support: Help execute LinkedIn and Google Ads campaigns managed by the SEO/AEO Specialist, including ad copy, landing page content, and audience setup.
• A/B Testing & Optimization: Continually test ad copies, creative assets, and landing pages to improve Click-Through Rates (CTR) and Conversion Rates while lowering cost per lead.
• Audience Management: Build, refine, and maintain retargeting funnels, custom target audiences, and lookalike segments across platforms.
• Budget Tracking: Manage daily and monthly ad spend allocation efficiently to prevent over/under-spending while hitting pipeline targets.

2. AEO & GEO Strategy Implementation (80% Focus)

• AI Search Optimization: Implement tactical optimizations to ensure our brand, services, and insights are cited and recommended by AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
• Off-Site Presence: Build and manage Techjays' presence on the platforms AI engines cite most, including Reddit and Quora (following our leadership community plan and each community's rules), Medium, SlideShare, and LinkedIn.
• Citation-Ready Content: Write blogs, case studies, and industry use-case pages that match conversational search prompts. Ghostwrite content in our executives' authentic voice, following our messaging playbook.
• Technical & Schema Maintenance: Partner with the SEO/AEO Specialist to deploy and maintain advanced structured data and schema.org markups to make our website highly readable for generative AI crawlers.
• Content Restructuring: Audit and structure site content (using FAQs, tables, and structured fragments), keeping our company information consistent across them, to match conversational search prompts and secure "direct answer" placements.
• Brand Signal Auditing: Monitor and optimize off-site footprints (PR, B2B Directories, review aggregators, forums) to positively influence the data pools that LLMs use to evaluate our brand.
• AI Visibility Tracking: Run regular prompt testing across AI engines to track when and how Techjays and our competitors appear, and which sources get cited.

3. Analytics & Reporting & Synergies

• Cross-Channel Synergies: Mine keyword data from high-performing paid ads, Reddit and Quora discussions, and sales conversations to recommend immediate AEO content priorities, ensuring both channels work in lockstep.
• Performance Dashboarding: Maintain clean attribution models and generate weekly reports mapping out lead volume, referral traffic, off-site activity, and emerging AI Share of Voice (SoV).